81 million fans followed the Le Mans Virtual Series

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After the extremely successful opening event, which attracted In 2020, the Le Mans Virtual Series attracted a large audience 81 million fans according to research and insights provider YouGov Sports.

Over five rounds, including the virtual finale of the 24 Hours of Le Mans, the premier esports racing event brought together over 200 drivers from 39 different nations, a mix of sim racing stars and real motorsport drivers.

The 24-hour race at the end of the season was broadcast worldwide on channels such as Eurosport, MotorTrend, L’Equipe Live and Motorsport.TV, not to mention our own live stream.

The 81 million viewers are made up of television, over-the-top (OTT) media services and digital media, according to YouGov Sport, with over 360,000 hours consumed by the Le Mans Virtual audience. In addition, 30.2 million social media impressions were generated across the FIA ​​​​WEC, ACO and Le Mans Virtual channels.

“These impressive numbers and the quality of the events are a clear confirmation that the Le Mans Virtual Series and the 24 Hours of Le Mans Virtual are now firmly established at the very highest level of esports and sim racing,” said Executive Producer of the 24 Hours of Le Mans Virtual, Gérard Neveu.

“On behalf of all of us at the Le Mans Virtual Series, we would like to sincerely thank all of our participants and teams who made this possible, our partners for their unwavering support, and the millions of fans who have followed our events and who have taken to social media Sites alive with their comments of support, passion and enthusiasm for racing.

“Let’s get ready for next season now and make it even better!”

Lewis McGlade speaks to John Munro for Traxion.GG, 2022 24 Hours of Le Mans Virual
Lewis McGlade speaks to John Munro for Traxion.GG, 2022 24 Hours of Le Mans Virtual

The 24 Hours of Le Mans Virtual and the Le Mans Virtual Series were won by Realteam Hydrogen Redline in LMP and BMW Team Redline in GTE after an exciting racing season. During the 24-hour race, 50 cars were divided into two classes, with 116 simulators connected in 28 different countries.

A team of 120 employees from the areas of production, sports, marketing, media and digital, TV and logistics made it possible. Let us know in the comments below if you’ve seen and enjoyed the Le Mans Virtual Series – we’ll be back with a behind-the-scenes documentary next week.





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