The global coronavirus pandemic has negatively impacted many people and businesses. However, different ways of working have also enabled people to start businesses or change their career path. The entertainment industry has been shaken as many shows have been performed historically or recorded in person. Many of these shows had to go online and often conducted the interviews through Zoom, a platform that was once viewed as inferior media production. A former artist liaison who used the pandemic to transition to a career that featured and interviewed many leading musicians during the pandemic is Amel Rachedi, creator of Brunch With Amel.
Rachedi grew up in Cardiff, Wales. After school, however, she moved to London to pursue a career in the media industry, where she eventually worked as an artist liaison before being promoted to a manager who worked on many tours and festivals such as 1Xtra Live, Lovebox and directing the UK Touring worked for global superstars like Nicki Minaj. This role enabled Rachedi to mingle with several well-known musicians in hosting and attending parties and events. She was often told by other people in the industry to “be in front of the camera, not behind it”. It was advice that she eventually picked up, and although she wasn’t sure how to make the transition, she decided to spend more time looking into it in 2019.
The early stages of transitioning to the role of moderator proved extremely difficult. Although Rachedi had some experience hosting events and red carpet shows, it took time for people to change their view of her and she received repeated calls for artists. This was made worse when the global coronavirus pandemic resulted in most of the world and the entertainment industry being locked down. Through perseverance, she managed to land a gig where she hosted a series on the Pulse88 radio station called “Brunch With Amel”, where she discussed music and life events with a number of prominent guests. Leveraging the contacts she had built over the years, the show managed to become a success, but Rachedi realized that she needed to focus on building her own platform to use.
Brunch with Amelie
Rachedi decided that the new show would adopt a similar format in which it would interview guests from the music industry who talked about the music industry and life. She invested the last of her savings in building a house to video interview for the show, which aired on Instagram and Youtube and which taught herself video editing. The quality of the show and guests was soon noticed by the online fashion company I Saw It First, which wanted Rachedi to host 6 shows that will be shown live on their Instagram. This miniseries proved a success and featured high profile guests including Sean Paul, Emeli Sande and Davido, to name a few, who add further credibility to the show.
More recently, looking for both expansion and an opportunity to showcase artists who would otherwise not be known in the UK, she decided to start interviews with international musicians. She has always been interested in music from regions like the Caribbean or Africa, so she decided to interview a short series of artists from these countries. What initially started as an idea and dream for Rachedi became possible when she teamed up with her producer Natisia Mcglashan and organized a tour to Jamaica, where she met many guests in real life and interviewed internationally renowned artists such as Sean Paul and Beenie Man and less to illuminate well-known artists from the region. The interviews from the tour will be shared on Instagram and Youtube in the coming weeks.
After the tour proves successful, Rachedi aims to showcase artists from other countries as well as new partnerships with brands where she can add her unique touch to the industry.
This article is part of a series about underrepresented people who make a difference. To submit ideas for features or to keep up to date with new versions, find me on Twitter – @ TommyPF91