You can probably blame Google Play and the cut
Google is currently redoubling its efforts to enforce its billing methods – making developers pay a fee if they want to make money from in-app purchases. A Google Play policy deadline that went into effect in April – following an initial announcement in 2020 – is forcing developers to conduct in-app transactions through their own billing system. This change specifically affected the Barnes & Noble and Amazon Audible apps, which removed the ability to purchase new titles via Android phones. It looks like Hulu could be the next service to fall victim to this change, as all subscription-related fees must now be processed through the website rather than the app.
As noted by 9to5Google, since the last update, the Hulu app on Android phones and TVs no longer offers the option to sign up for the service, either as a paying new customer or for a free trial. If you wish to join Hulu, you must access the service through the website on your phone or other device. Once you have your credentials, you can log into the Android app. The new splash screen notifying users of the change says the following:
Trying to log into Hulu?
Unfortunately we cannot log in to the app. If you’re already a subscriber, log in below to start watching.
Hulu has neither confirmed nor denied that this change is related to Google’s policy enforcement efforts, but it’s not hard to connect the dots since the app doesn’t even tell users to sign up any other way or the free trial to mention at all. So if you’re not already a Hulu subscriber, you can expect the signup process to be a little more cumbersome now.
We’ve reached out to Hulu for clarification and will update this article if we get feedback.
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