Mattel Partners with WAX to Release Hot Wheels NFT Garage Series 1 | Companies

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EL SEGUNDO, Calif .– (BUSINESS WIRE) – Aug. October 2021–

Mattel, Inc. (NASDAQ: MAT) today announced the launch of Hot Wheels NFT Garage â„¢ – Series 1 to provide Hot Wheels® fans with a new way to collaborate with their collection. to expand The global exchange of assets (WAX). The Hot Wheels NFT Garage continues to grow with the release of 40 new NFT Hot Wheels designs for fans and collectors on November 16. These digital collectibles are the newest way to take home valuable and rare digital art from Hot Wheels, while also giving fans the chance to own limited-edition real die-cast vehicles while collecting select NFTs. The Hot Wheels NFTs will be released worldwide starting November 16, 2021 at an affordable price of $ 15.

Hobbyists can collect some of the most incredible Hot Wheels designs to date, inspired by the same brilliant designers behind the iconic Hot Wheels die-cast parts. The NFTs, which offer a range of digital vehicles with exclusive animated packaging, are available in standard 4-card and premium 10-card packs and consist of soon-to-be-sought variations that offer different designs on four levels: Basic, Rare , Premium and NFTH (treasure hunt).

More than 5,000 rarities in this publication can be redeemed for real special editions from diecast cars as part of this vIRLs (virtual + In Real Life) collection. Select tokens give access to real Hot Wheels products including Twin Mill â„¢, Rodger Dodger â„¢, Mach Speeder â„¢, SS Camaro and Bone Shaker â„¢, the rarest of them all. Collectors have a roughly five percent chance of acquiring one of the special vIRL-NFTs.

“Hot Wheels is proud to offer limited, unique and sustainable NFTs with our latest Garage of Legends series. Collectors will have the opportunity to receive exclusive physical die-cast vehicles, and most importantly, the NFTs will be minted on the sustainable WAX ​​blockchain, ”said Andrew Chan, Head of Digital Gaming at Mattel. “The Hot Wheels design team has selected 40 new designs for fans to add to their collections of NFT digital art from Hot Wheels and physical die-cast vehicles!”

“As we innovate in the NFT space, WAX continues to rely on incredible, iconic brands,” added William Quigley, co-founder of WAX. “Hot Wheels and Mattel have proven to be the perfect partners to showcase the unique offering of our vIRL technology for collectors.”

Before the November release, fans can set up their WAX Cloud Wallet by going to. walk wallet.wax.io to prepare to purchase the Hot Wheels NFTs. More details about the collection can be found on the official WAX discord.

HOT TIRES

As a 53-year-old brand that is more relevant today than ever, Hot Wheels is the world’s leading vehicle franchise, representing and uniting all segments of auto culture. For decades, Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. With unparalleled collaborations with world leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the world’s best-selling toy, with over 8 billion vehicles sold. The brand delights fans of every generation with immersive live events, global competitions, theme park attractions, world-class digital games, consumer goods, and film and television content.

About Mattel, Inc.

Mattel is a leading global children’s entertainment company specializing in the design and manufacture of quality toys and consumer products. We create innovative products and experiences that playfully inspire, entertain and develop children. We engage consumers through our portfolio of iconic franchises including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands we own or partner with Global license entertainment companies. Our offering includes film and television content, games, music and live events. We operate at 40 locations and sell products in more than 150 countries in cooperation with the world’s leading trading and technology companies. Since its inception in 1945, Mattel has prided itself on being a trusted partner in exploring the wonders of childhood and empowering children to reach their full potential. Visit us online at www.mattel.com.

About WAX

The Worldwide Asset eXchange â„¢ (WAX), also known as the King of NFTs, is the world’s leading blockchain in terms of number of users and transactions, according to Dappradar.com. WAX’s mission is to mass-market NFTs in the safest, safest, greenest, most user-friendly marketplace in the world. WAX is also the leading entertainment NFT network – in 2018, WAX introduced vIRLs ®, which enable consumer products companies to link NFTs directly to physical consumer products. Founded in 2017 by William E. Quigley and Jonathan Yantis, WAX has facilitated trading in more than 100 million digital collectibles, including Major League Baseball (via Topps MLB collectibles), Capcom’s Street Fighter, and world-renowned entertainers Deadmau5 and Weezer. For more information, please visit https://wax.io and keep following Twitter and discord.

MAT-W

Show source version on businesswire.com:https://www.businesswire.com/news/home/20211026006314/en/

CONTACT: Mattel Media Contact:

Scott Shaffstall

Mattel Global Communications

[email protected] WAX media contact:

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ONLINE RETAIL TECHNOLOGY LICENSING (ENTERTAINMENT) SPECIALTIES ENTERTAINMENT SECURITY RETAIL SOFTWARE FAMILY INTERNET CONSUMERS

SOURCE: Global Asset Exchange

Copyright Business Wire 2021.

PUB: 10/26/2021 6:06 PM / DISC: 10/26/2021 6:06 PM

http://www.businesswire.com/news/home/20211026006314/en

Copyright Business Wire 2021.

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