Outlook is a popular email service from Microsoft. It has around 500 million users around the world. Since everyone can use Outlook for free, the platform shows some ads to users. However, it appears that Microsoft is becoming more aggressive in its ad strategy for users of Outlook’s iOS and Android apps.
For those unfamiliar, Outlook offers two inbox filtering options. The first option, named “Focused”, only shows emails that are considered important, while “Other” shows all emails. Previously, the Outlook app only showed ads in the “Other” tab for free users.
But now things are changing. As noted by The edge, the Outlook mobile app started showing more ads in more places. Even if you tap the Focused tab, you still see ads that can easily be mistaken for a real email. In other words, free Outlook users can no longer avoid ads unless they pay for a Microsoft 365 subscription.
A Microsoft spokesman confirmed that free users will see more advertising in the Outlook app. Although users can ignore and hide an ad, after a short time the app will show another one in the same place.
Of course, this has annoyed users since almost no one likes intrusive ads. The Microsoft Outlook app for iOS, which has a 5-star rating on the App Store, has received some very negative reviews due to the advertising strategy. Unsurprisingly, Microsoft doesn’t seem to be concerned about this.
Apple has also invested in advertising
The digital display market is extremely lucrative, and Microsoft isn’t the only one exploring this segment. Bloomberg recently reported that Apple plans to introduce advertising in some of its apps.
The Apple News and Apple Stocks apps are already showing some ads in some countries. In the future, iPhone, iPad, and Mac users will also be able to see ads in search results for Apple Maps, Apple Books, and Apple Podcasts.
Currently, developers can pay to promote their apps in App Store search results. With iOS 16, Apple is expanding App Store ads to even more places, e.g. B. Suggestions on an app’s page and on the Today tab. The company claims that App Store promotions are a great opportunity for developers to reach new consumers while still maintaining the company’s privacy standards.
However, it is unclear when these new ads will be rolled out to users.
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