Launching a new app before promoting it is a recipe for failure. The most successful app launches start with marketing long before the app hits the app store. With over 3.48 million apps in the Google Play Store and approximately 3,739 apps launched daily, the competition is getting tougher every day.
So, after you’ve done your research and made sure that your app isn’t copying other apps on the Play Store, but is instead providing real value to users, the next step is to create a solid marketing strategy for launching your new app. This may involve using influencer marketing software to find the right influencers to promote your new app and generate the buzz needed to launch your app successfully. Aside from collaborating with influencers, here are some other great ways to make your new app launch a success:
1. Research your target audience
The first step to a successful app launch is identifying your target audience. By knowing who your app is intended for, you can develop a strong marketing strategy for your ideal app users.
Once you know your target audience, you can use various marketing techniques and mediums, including social media platforms like Facebook and Instagram, to drive organic growth and engagement for your new app. You can also use blogs, promotional videos, and paid ads to promote your new app to your target users and generate hype and interest ahead of launch day. Identifying your audience will help you answer several questions that can guide your app launch efforts. These include:
- Who is the mobile app designed for?
- The problem your target audience needs a solution for
- How the app provides value to users
- The tone, content style, and voice that resonates with your audience
- Best Paid Ads Platforms
2. Create a dedicated landing page
Creating a dedicated landing page for your new app is another great way to generate excitement and build a massive following ahead of its official launch. Your landing page should be simple but attractive and include your app’s name, a description of its features, screenshots, a sign-up form, and launch date.
The signup form helps you collect the email addresses of interested users so you can send emails about your app’s progress and start notifications. Also, you can promote your new app by sending a preview of your app press to interested users and early adopters. You can also integrate your landing page with an A/B testing tool or analytics to verify the effectiveness of your messaging strategy and tweak accordingly to get the best results.
3. Optimize your product page description
Make your app’s description attractive and interesting to grab the attention of potential users and convince them to download it. Use the first few lines of your description to capture user interest. Your description should help you promote your app and get people interested in downloading and using your app.
Follow best practices for optimizing app stores by strategically including keywords in your app description and listing. This helps your app rank higher in the App Store and increases the likelihood of it being noticed by Store editors and potential users. Not only does this give you a better chance of being featured on other stores you choose to submit your app to, but it also increases your organic marketing efforts. This ensures that your app shows up when users search the App Store using those keywords.
4. Leverage your social media accounts
You should claim your social media accounts before launching the app and use them to generate interest and attract early signups. Social media accounts can be used to showcase the application in a variety of ways. For example, you can share app development stages, get feedback and collect ideas from target users.
After launching your app, make sure to change your social media bio links to direct your followers to the App Store page. Don’t discount new social media platforms like Pinterest when launching your app. Pinterest is an excellent visual platform that you can use to share the final stages of your app and collect suggestions for UX/UI improvements with other mobile app developers.
Using the right marketing techniques can help add value to your new app and increase the excitement of potential users before and even after launch. However, you need to make sure you have an impressive app that stands out from the stiff competition, and then promote it in the best possible way to ensure success on launch day and post-launch.