The Thinkwell Group congratulates the US Department of State on the successful opening of the USA Pavilion at Expo 2020 in Dubai


Thinkwell provided the USA Pavilion as a turnkey solution for the US Department of State and global employees

Featured image for Thinkwell Group

Featured image for Thinkwell Group

Featured image for Thinkwell Group

LOS ANGELES, Jan. 20, 2022 (GLOBE NEWSWIRE) — Global experiential design firm Thinkwell Group has been selected by the US Department of State to provide a turnkey design and produce the USA Pavilion for Expo 2020 Dubai. The pavilion, which opened on October 1, 2021, presents visitors with the history of innovation in the United States. The pavilion will be open to the public until March 31, 2022 at the first World’s Fair in the Middle East.

Thinkwell worked with the US Department of State to create the central theme for the pavilion and its exhibits: “Life, Liberty, and the Pursuit of the Future.” Spread over 4,000 square meters (43,000 square feet), the pavilion takes visitors on a journey that explores the past, present and future of American innovation through seven exhibits featuring national artifacts such as Thomas Jefferson’s personal copy of the Qur’an, a full-scale replica of the Qur’an, celebrates The Statue of Liberty Torch, a touchable moon sample and a model of the Mars Opportunity Rover. A scale replica of a SpaceX Falcon 9 rocket stands 42 meters tall just in front of the pavilion. A light show projected onto the rocket’s exterior allows the rocket to dramatically document the history of American space exploration that “goes off” each night.

The USA Pavilion features several innovations, including a unique moving walkway that transports visitors of all ages and abilities on a winding journey through the first three exhibits. A signature multimedia presentation titled The Sky Is No Longer the Limit is the first production of its kind to use Black 3.0, the world’s light-absorbing black acrylic paint. Exploring futuristic themes such as quantum computing and the democratization of space, this presentation takes place 12 meters above visitors’ heads, with 15 projectors projecting dimensional scenes onto ceiling-hanging elements that slide into space, including astronauts, spacecraft and a 5 meter (16 foot) large sphere that when illuminated becomes the Moon, Mars and more. As the projectors bathe the room in a range of colours, 70 QSC loudspeakers and 3 QSC subwoofers – each independently controlled by a spatial sound system – deliver three-dimensional sound.

Other displays in the pavilion include a 59-foot (18-meter) curved bas-relief mural with projected video that highlights American inventions that brought many modern conveniences, such as communications, electrification, and transportation to the world. Another presentation features multiple towers of stacked, rotating media cubes showcasing diverse voices and faces of several of today’s emerging American companies and innovators working to extend their reach to communities lacking access to today’s services around the world to have.

“After a year of delay caused by a global pandemic, it has never been more important for the world to come together at a world’s fair to explore the possibilities of what our future together might look like,” said Craig Hanna, Thinkwell’s chief creative officer. “Thinkwell is honored to work with the US Department of State and our many partners and collaborators to tell this next chapter of the future story for the United States through this innovative pavilion.”

Thinkwell provided show, exhibition, media and interactive design, production and installation services as part of the company’s turnkey services throughout the Pavilion, incorporating Thinkwell’s skills and talents Thinkwell Studio Montreal and Thinkwell Media. As part of the full team of global associates, Thinkwell is proud to have developed a unique, immersive experience for Expo 2020 Dubai’s millions of visitors.

Catherine Mitchell
Director, Marketing
[email protected]

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