WhatsApp from Meta: The rebranding of Facebook is shown in beta testers on Android and iOS

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WhatsApp has released its new beta versions for Android and iOS devices, branded to show off Facebook’s new name – Meta. The change has not yet been implemented for all users, but it will almost certainly reach all WhatsApp consumers over time, as Facebook has decided to use the meta-branding from now on. The social media giant announced its move to the new brand name last week. It’s meant to go beyond what a traditional social media network offers and begin with the new immersive experience called the Metaverse.

As the WhatsApp beta tracker WABetaInfo discovered, WhatsApp for Android beta version 2.21.22.21 shows Facebook’s meta branding. It replaces the former ‘WhatsApp from Facebook’ with the new ‘WhatsApp from Meta’ both in the welcome screen and in the settings menu.

WhatsApp for Android has started showing meta branding for select beta testers
Photo credit: WABetaInfo

However, the change doesn’t seem to be available to all beta testers as Gadgets 360 couldn’t detect the new branding after installing the latest beta.

Nevertheless, WABetaInfo mentions in a separate report that the rebranding is also appearing on WhatsApp for the iOS beta version 2.21.220.14.

whatsapp ios facebook meta branding update image wabetainfo WhatsApp for iOS WhatsApp

WhatsApp seems to activate meta-branding for iOS beta testers as well
Photo credit: WABetaInfo

WhatsApp Head Will Cathcart last week tweeted for confirmation that WhatsApp will display meta-branding on both its apps and website in the coming weeks. This suggests that the update could arrive in the coming future for users on a stable WhatsApp version.

The new branding is unlikely to bring any further changes for WhatsApp users – at least in the initial phase. However, Facebook would both grow its business over time and focus on metaverse experiences in the future.

In 2019, WhatsApp began displaying the “WhatsApp from Facebook” branding. Facebook implemented the same change for Instagram as well. That step was to highlight the parent company of Instagram and WhatsApp at the precise point in time when a user opens their apps.

In addition to the branding-focused change, WhatsApp has released its iOS beta version 2.21.220.12, which offers the ability to rate messages from business accounts on the platform.

WhatsApp Business Message Rate Feature Refresh Image wabetainfo WhatsApp

WhatsApp is reportedly testing a “rate” feature for business messages
Photo credit: WABetaInfo

The instant messaging app had started testing this experience last week initially for its beta testers on Android. It enables businesses to get direct feedback from customers on the messages they send on WhatsApp.



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